A cultural icon can be an image, a symbol, a logo, picture, name, face, person, or building or other image that is readily recognised, and generally represents an object or concept with great cultural significance to a wide cultural group. A representation of an object or person, or that object or person may come to be regarded as having a special status as particularly representative of, or important to, or loved by, a particular group of people, a place, or a period in history.
Icons and persons
Human beings can acquire cultural iconic status through their actions, achievements, role, beliefs, convictions.
Iconic figures can emerge in social groupings (Gay icon, Pop icon), political parties, among fans of a particular sport or type of music.
Some images may be quite well known, though their name may not be familiar, or even the person depicted may be unknown, as is the case with La Gioconda. In other cases, a name such as Shakespeare may bring to mind a well-known portrait of that person.
Icons and brands
- Examples: Andy Warhol, Budweiser, Campbell's Soup, BMW, Chanel, Coca-Cola, Guinness, Harley-Davidson, Lego, Martha Stewart, Nike, Norman Rockwell, Star Wars, Vuitton
- Lessons from Cultural Icons - How to Create an Iconic Brand [1] suggests that brands can reflect societal values and changes, but many people have become weary of them. Many brands aspire to become cultural icons, but fail. Cultural icons are often timeless, imprinted in our consciousness. They can go through several stages, from "rumblings, undercurrents" via "catharsis, explosion" and "mass acceptance, ripple effect" to "glorification, representative value". While brands are rational and driven by features, cultural icons are emotional, free, diven by feeling, and creating emotional bonds.
Examples of cultural icons worldwide
Cultural icons may be national, regional or related to a city, and they can symbols for a nation, or can evoke particular values held by that state. For example, France uses Marianne as a symbol of the French Revolution and the rejection of royalism in favour of republicanism and laicity.
Britain
- In 2006, the British Broadcasting Corporation presented Living Icons [2], an attempt to find the greatest cultural icon in Britain today. Nominations were received, a shortlist of ten was compiled, and a vote decided the winner, David Attenborough (natural history broadcaster). Runners-up were the musicians Morrissey, Paul McCartney and David Bowie, the actors Michael Caine and Stephen Fry, the singer Kate Bush, the dramatist Alan Bennett, the fashion model Kate Moss, and the fashion designer Vivienne Westwood.
- The Scottish Government has established a new scheme to honour the nation's most successful artists and cultural icons [3].
- A Welsh Assembly minister has issued a report in May 2008 which calls for maximisation of the potential of Wales's cultural icons.
- ICONS Online is a not-for-profit organisation whose first project is ICONS.a portrait of England [4]. The project received more than a thousand nominations. Among the most popular items are the Yorkshire Pudding, the Christmas Pantomime, the English Bull Terrier, the Royal Mail red pillar box, Rupert Bear, afternoon tea, the Houses of Parliament, the Household Cavalry, the English seaside town, the Red Arrows, the National Trust, Ordnance Survey maps, the village green, High tea, Mince pie, Full English breakfast, Remembrance Day poppies, 10 Downing Street, Blue Police Box, Beefeater (or Yeoman Warder).
The Opening Ceremony of the Beijing Olympics in 2008 [5] featured a number of cultural icons:
|
|
|
|
Oktoberfest, the world's biggest beer festival
|
- Art and architecture:
- Food and drink:Guinness
- Art:
- Architecture: Statue of Liberty, World Trade Center, Empire State Building
- Film: Hollywood, John Wayne, Marylin Monroe, James Dean
- Popular music: Elvis Presley, Michael Jackson, Country music
- Sport: Baseball
- Food and drink: Coca Cola, Betty Crocker
- Politics: John F. Kennedy, Martin Luther King, Ronald Reagan
See also
External links
|