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Filler (media) 

In media, filler is material that is combined with material of greater relevance or quality to "fill out" a certain volume.

Early TV

In the early days of television, most output was live. The hours of broadcast were limited and so, for test purposes, a test card was commonly broadcast at other times. When a breakdown happened during a live broadcast, a standard recording would be used to fill-in. On the BBC, a film of a potter's wheel often used for this purpose.[1] Similar short films, such as a kitten playing, were also used as interludes. Interludes or interstitials are such small items used to fill gaps in TV schedules. In the USA, these have their roots in the old Saturday afternoon horror movie host on independent stations.[2]

Music Albums

Albums of music were typically of a set size determined by the physical medium such as the vinyl record or CD. Artists might then have to pad out their material to the standard length by including filler tracks of lesser quality and this was normal for popular music in the 1960s.

Cover versions are often considered to be fillers though this judgement varies with the amount of creative interpretation and adaption of the original.[3]

References

  1. ^ Peter Black (1972), The Mirror in the Corner: People's Television, <http://books.google.co.uk/books?id=XIY3AAAAIAAJ> 
  2. ^ Joanne Ostrow (July 3, 1996), Viewers have appetite for fillers with meat, Denver Post, <http://nl.newsbank.com/nl-search/we/Archives?p_product=DP&p_theme=dp&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAF449E34581039&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM> 
  3. ^ George Plasketes (May 2005), "Re-flections on the Cover Age: A Collage of Continuous Coverage in Popular Music", Popular Music and Society (2): 137-161, <http://www.informaworld.com/smpp/content~content=a713735404~db=all> 
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